![]() ![]() Early products expected to come from the JV include Truly Hard Seltzer-branded spirits, which Beam Suntory will produce, and Sauza Tequila-branded flavored malt beverages, which Boston Beer will produce. In July, the company revealed a joint venture with spirits behemoth Beam Suntory that will cross categories for both companies. The Finnish Long Drink closed on a $25 million funding round this year led by New York-based investment management firm Neuberger Berman that included actor Miles Teller, DJ Kygo and pro golfer Ricky Fowler, with other backers including Founders Brewing Company co-founder Mike Stevens and NFL player Dalvin Cook.īoston Beer has been aggressive in seeking what’s next, announcing in August a partnership with PepsiCo to create Hard MTN Dew, a 5% ABV flavored malt beverage. Meanwhile, The Finnish Long Drink, another brand built off the Finnish staple, launched in the Midwest after rolling out in California, Florida and Arizona in late 2020. Earlier this summer, Hartwall Original Long Drink, which first produced the cocktail after the Finnish government commissioned it, launched in California, Georgia, New York, Connecticut, Rhode Island, and Massachusetts. It is sold as a 6-pack and would be available around other malt beverages.Boston Beer’s entry into the Long Drink space comes as others have tried to stake claim in the U.S. The Bevy Long Drink is available at various retailers. Although this Finnish style beverage might have been born out of a winter event, it will be quite delightful on a warm summer day. The balance of the brightness of the citrus with the punch of the juniper makes the flavor quite enjoyable. While there are two flavors available, the Hard Citrus Refresher seems to capture the classic taste of this traditional cocktail. It is in a way a touch of flavor that adds to the refreshing qualities. Unlike those old-school gins, the herbal qualities entice yet not overpower. The juniper notes are present yet not overly pungent. Whether enjoyed as an aperitif or just an afternoon sipper, this beverage isn’t as potent as the traditional cocktail.īut, the essence of the Finnish cocktail is clear. With a ABV of 5.8%, it lends itself to a more sessionable type beverage. ![]() ![]() Available in two flavors, Hard Citrus Refresher and Hard Berry Refresher, this version captures the essence of the original cocktail but adds a note of approachability.Ī post shared by Bevy Long Drink example, unlike the traditional cocktail, Bevy Long Drink is a malt beverage. The Bevy Long Drink brings a taste of that traditional Finnish cocktail to the canned cocktail format. Whether drunk on a chilly winter night or a warm summer day, the cocktail is bright, refreshing and an easy sip. The Long Drink is a relatively simple cocktail that usually combines gin, grapefruit soda and tonic. Although some drinkers might have recognized the reference, others might not have appreciated that the term is more than just a name.Īs part of the 1952 Summer Olympics, the Finnish government commissioned a special drink to serve guests. When Boston Beer Company introduced Bevy Long Drink, it came with a little explanation. Just because there isn’t a laundry list of steps to create that refreshment doesn’t mean that the flavor should be flat. While many classic cocktails have been packaged in this convenient format, many people are looking for beverage innovation. Even though the at-home cocktail bar might have all the tools of the trade, the convenience of a pour and enjoy beverage has its place. The canned cocktails market has exploded over the past year. For those looking to quench their thirst, this Finnish cocktail is waiting to be enjoyed. ![]() In an effort to shake up a new cocktail trend, Bevy Long Drink brings a vibrant sip to the canned cocktails market. ![]()
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